4Marketability vs Playability (or "How to Produce Niche-Dominating Blockbusters")
While there may have been a time when things were different, today good marketing virtually guarantees a bad film will only fail faster. In other words: the success of an independent film depends upon both quality marketing and a quality film.
The speed with which movies are now classified as either “good” or “bad” almost entirely reflects the popularity, reach, influence and immediacy of global social media. Social media friends, fans, followers and fellow community members enjoy sharing and learning about each other’s film preferences and opinions. In particular, we enjoy sharing our thoughts on the film’s storyline, our favorite scenes, impressive special or ...
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