Chapter 4Growth Strategy and Turnaround as a Continuous Process
Strategy is a process, not an event.
The reason many companies are in need of turnaround is that their strategy is neither process-oriented nor adequately communicated. I’ve seen well-made, valid plans that have failed chiefly because no one outside of the top leadership team could adequately communicate what the strategy was—especially the areas in which they had a part to play. How many in your team could answer the question, “What are the top strategic objectives to which you have a contribution, and how well are you doing right now at meeting each of those objectives for this quarter and the year?”
Just the process of thoroughly communicating and dialoging about your objectives ...
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