Chapter 1The Echeloned Innovation Process
Innovation is the root of all growth and every turnaround.
The two core functions of a business are innovation and marketing. The two are inextricably connected, and your team must understand what this means for your business and how they as team members must contribute. Innovation will be the fuel for turnaround and accelerated growth, while getting your team to truly understand marketing helps them to understand the priority of innovation and their role in it. They must understand that marketing is:
The management process that profitably identifies,anticipates, and satisfies what the customer values.
Seeing the business from the customer’s point of view.This focus on what the customer values must permeate ...
Get Growth or Bust now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
