CHAPTER 2
The Age of Complexity
“The historian of science may be tempted to claim that when paradigms change, the world itself changes with them. . . . It is rather as if the professional community had been suddenly transported to another planet where familiar objects are seen in a different light and are joined by unfamiliar ones as well.”
—THOMAS S. KUHN, THE STRUCTURE OF SCIENTIFIC RESOLUTIONS
As labels go, the Age of Complexity may be an understatement. In 2009, we described an example of how choice had exploded in the marketplace:
The consumer packaged goods companies, as suppliers to these retailers, have kept apace, launching a volley of new products: new versions of Oreo cookies, an aisle of potato chips, hundreds of types of toothpaste. ...
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