Chapter 1
Marketing and sales are the life source of your company. You can make the best product or provide the optimal service, but it’s irrelevant if you can’t sell or your customer won’t buy. Like business plans, marketing plans evolve with an organization. In this chapter, I’ll review the core components of marketing and sales and give you things to think about as your company grows.
Marketing and sales are often mistakenly considered one and the same, even at the largest and oldest of companies. Marketing designs strategy and sales implements, but in reality, salespeople gather very valuable information that helps fine-tune the strategy, forming a delicate balance between the two departments. In many organizations, there’s ...
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