Market Drivers for Greener Products
Consumer Demand for Greener Products
A 2015 global survey conducted by Nielsen found that 66% of respondents are willing to pay more for sustainable goods, up from 55% in 2014. The survey consisted of 30,000 consumers in 60 countries across the world. And it’s not just the wealthy that are willing to pay more—results were consistent across regions and income levels. In fact, those earning $20,000 or less annually are actually 5% more willing than those with incomes greater than $50,000 to pay more for products that align with their social and environmental values. This survey demonstrates the growing desire of consumers for more sustainable products.
Of those respondents willing to pay more, a majority ...
Get Greener Products, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
