Acknowledgments

I am truly privileged to have the opportunity to write this book. My purpose for doing it was to encourage companies to make the world a better place and to demonstrate how others have done it through making and marketing truly greener products. Writing a book takes a lot of effort, and it’s particularly challenging when you’re working full time, but I am extremely thankful for having an exceptional team that helped and contributed to what I hope will be a book that makes a difference.

First, I must thank my family whom I love immensely. Before I start anything that will be time-consuming, I request permission from the most important person in my life, my wife Ronnie, who doubled as a proofreader and advisor on this project, ...

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