Continuing population growth, a growing middle class around the world, with expanded economic power—all chasing the dream of unobstructed consumerism—is placing impossible demands on our planet’s natural capital. We use more energy, consume more resources, and create more waste than ever before. In fact, we are currently “spending at a deficit”—using more natural resources to meet the demands of consumption worldwide than our planet can replace each year. * We have no choice but to address the impact that our current models of consumption have on the natural world. And as a key driver of the system, brands must lead the way by making their products more sustainable.
The good news is that in this mandate lies opportunity as well. The ...
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