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Contents

Acknowledgments

Section I The Case for Greener Products

1. Introduction

Virginia Miller

Things Will Never Be the Same

What Caused This Shift?

Constant Pressures on the Environment

Mainstreaming of Greener Products

Why the Focus on Greener Products?

Circular Economy

Things Will Never Be the Same

2. Market Drivers for Greener Products

Consumer Demand for Greener Products

Retailer’s Demands

Home Improvement Companies

Lowe’s Policy on Sustainability

Greener Hospitals

Eco-Innovation as a Value Driver

Running an Eco-Innovation Session

Eco-Innovation Session Agenda

Product Rating Systems

Socially Responsible Investment

Shareholder Resolutions

Green Public Procurement

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