CHAPTER 8
The only place to end is where we began. Business is changing faster than you think. Like a whiffle ball in the wind, businesses will continue to be knocked around by a volatile, uncertain, complex, and ambiguous world. New companies steal market share in the dead of night, as the creation and destruction of value moves further from a company’s control, and customers exert the power of digital media.
The future of work is not some futurist’s far-off prediction—it is now. I’m seeing some emerging trends that I’m willing to bet will become leading practices quickly. Let’s start with a few of the closest futures and make our way out from ...
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