Dressed to Distress

In March 2017, United Airlines set off the first of many public relations firestorms when it refused to board a pair of teenage girls dressed in leggings. The girls’ attire, it seems, was not in line with United’s passenger dress code.

Not surprisingly, the decision set off a barrage of criticism across the Twittersphere. Many found the dress code sexist, others questioned whether it should apply to children, and still others thought it arbitrary, ill-defined, and inconsistently applied.

United responded by clarifying that, as family of employees, the girls were traveling on free passes and were therefore subject to the same dress code as those employees themselves would be if they were using the passes. Presumably, the intent ...

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