Benny was widely recognized as a whiz kid by his fellow economics students, asking all the right questions in class and coming up with smart answers that impressed even the professor.
Over the summer, he arranged his notes into a short primer on economic theory, which he self-published in hope of making a few bucks by selling them to incoming freshmen at the start of the fall semester. He left a couple of dozen copies with the owner of a popular off-campus bookstore.
A week later, the store owner called to tell Benny the books had sold out and he needed more copies.
“Wow,” said Benny, “I had no idea they would sell that fast.”
The shopkeeper grinned. “I have a secret system,” he said. “I post a preorder sign-up sheet in the ...
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