Book description
Who are history's most influential graphic
designers?
In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more.
Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in.
Your favorite designer didn't make the list? Join the conversation atwww.graphiciconsbook.com.
Table of contents
- Title Page
- Copyright Page
- Dedication Page
- Contents
- Preface
- Introduction—Arts and Crafts, Art Nouveau: Industrialization Shapes Visual Culture
- Early Modern: Simplicity Meets The Avant-Garde
- Lucian Bernhard
- Hans Rudi Erdt
- Ludwig Hohlwein
- Filippo Tommaso Marinetti
- Edward Mcknight Kauffer
- El Lissitzky
- Alexander Rodchenko
- Stenberg Brothers
- Theo Van Doesburg
- The Bauhaus
- Herbert Bayer
- A.M. Cassandre
- William Addison Dwiggins
- Jan Tschichold
- Midcentury Modern: Modernism Comes to America
- Lester Beall
- Alexey Brodovitch
- Alex Steinweiss
- Herbert Matter
- Ladislav Sutnar
- Alvin Lustig
- Cipe Pineles
- Collecting Graphic Design
- Bradbury Thompson
- Erik Nitsche
- Josef Müller-Brockmann
- Paul Rand
- Saul Bass
- Georg Olden
- Will Burtin
- Late Modern/Postmodern: Change Sparks New Forms of Expression
- Ivan Chermayeff and Tom Geismar
- Yusaku Kamekura
- Herb Lubalin
- Gastrotypographicalassemblage
- Seymour Chwast
- Milton Glaser
- George Lois
- Wim Crouwel
- Walter Landor
- Otl Aicher
- Michael Vanderbyl
- Peter Saville
- The Digital Era: The Computer Changes Everything
- April Greiman
- Rudy Vanderlans and Zuzana Licko
- Edward Fella
- Muriel Cooper
- Steven Heller
- Stephen Doyle
- Paula Scher
- Michael Bierut
- John Maeda
- Stefan Sagmeister
- Notes
- Selected Bibliography
- Acknowledgments
- Index
- Image Credits
Product information
- Title: Graphic Icons: Visionaries Who Shaped Modern Graphic Design
- Author(s):
- Release date: August 2013
- Publisher(s): Peachpit Press
- ISBN: 9780133156195
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