About the Author
Ross Shafer is in high demand as a keynote speaker on the subjects of innovation, market share growth, customer urgency, and fresh leadership practices. Ross has written and produced 14 human resources training films and also founded the Customer Empathy Institute in conjunction with California State University at Monterey Bay. He is the author of the books Nobody Moved Your Cheese, The Customer Shouts Back, Customer Empathy, Are You Relevant?, and oddly enough, Cook-Like-A-Stud: 38 Lip-Smackin' Meals Men Can Cook in the Garage . . . Using Their Own Tools!
Before he started writing and speaking about shifting buying habits and contrarian leadership principles, Ross was an Emmy Award–winning network television host and comedian. He hosted The Late Show on Fox, Days End on ABC, Almost Live on NBC, Love Me Love Me Not on USA, and The Match Game for ABC. So when Ross gives a speech it is always hilarious, energizing, and enlightening.
To contact Ross directly, go to www.RossShafer.com.
