10. Conclusions and a Look to the Future
What will Google be in five years?Bigger and more powerful than Microsoft 23%Brought down a notch by competitors, lawsuits 32%Giant eye that knows more about me than I do 45%—San Francisco Chronicle Online Survey Results[1]
The study of web-based information disclosure, including the tools of Google and its competitors, is a fast-moving target. One of my primary aims with this book has been to provide you with long-lasting fundamentals that will stand the test of time, because change is inevitable. The future is notoriously hard to predict, but a number of trends and warning signs yield useful insight. Most of these signposts indicate that we will continue to wrestle with the problem of web-based information ...
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