Book description
Praise for Google Speaks
"It's not hard to see that Google is a phenomenal company....At Geico, we pay these guys a whole lot of money for this and that key word."
–Warren Buffett
"Google rocks. It raised my perceived IQ by about 20 points."
–Wes Boyd, President of Moveon.Org
"Google is my rapid response research assistant. It's the Swiss Army knife of information retrieval."
–Lloyd Grove, columnist, Portfolio.com
"Who's afraid of Google? Everyone."
–Wired magazine
"Writers of the past had absinthe, whiskey or heroin. I have Google."
–Michael Chabon, author of The Amazing Adventures of Kavalier and Clay
Table of contents
- Copyright
- Dedication
- Acknowledgments
- Introduction
- The Google Guys
- Adult Supervision
- In the Beginning
- Google By Any Other Name
-
A Company Is Born
- YAHOO! DREW THE MAP
- THE REQUISITE GARAGE
- THE VENTURE CAPITALISTS
- THE ELUSIVE BUSINESS PLAN
- INVESTING IN WILD IDEAS
- GOOD IDEAS PUT TO GOOD USE
- DEALING WITH DARK MATTER
- AVERSION TO ADVERTISING
- ADVERTISING THAT DELIVERS RESULTS
- TWO WAYS TO ADVERTISE: ADWORDS AND ADSENSE
- EXTENDING THE GOOGLE REACH
- THE SCIENCE OF ADVERTISING
- GOOGLE DIDN'T ADVERTISE ITSELF—AT FIRST
- BIRTH OF THE GOOGLE ECONOMY
- Going Public
- The Vision
- Google Culture
-
Google Grows Up
- CONFLICTS AND CONTROVERSY
- PRIVACY ISSUE
- ADVERTISING PRODUCTS
- GMAIL
- STREET VIEW
- CAN THEY SNOOP—AND WILL THEY TELL?
- HELLO, HUMAN RIGHTS
- THE GREAT CHINESE FIREWALL
- PRINCIPLES OF FREEDOM
- COPYRIGHT INFRINGEMENT
- THE AUTHORS' REVOLT
- THE GAME-CHANGING SETTLEMENT
- LAWSUITS EVERYWHERE
- GOOGLE GETS AN AIRPLANE
- GOOGLE GETS A SATELLITE
- Good Citizen Google
- Google's Future
- The Dominant Power in the Industry?
- Conclusion
- Timeline
- Glossary
- Notes
- Permissions
Product information
- Title: Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
- Author(s):
- Release date: May 2009
- Publisher(s): Wiley
- ISBN: 9780470398548
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