Good Products, Bad Products: Essential Elements to Achieving Superior Quality

CHAPTER 7Aesthetics, Elegance, and SophisticationWisdom Through Experience

This chapter deals with aesthetics—certain sensory signals, or combinations of them, that give humans unusual satisfaction through wonderful images, smells, sounds, feels, and tastes. The source may be a scenic view, a plant, an animal, or an object. We retain the pleasure our primitive ancestors derived from sensing aspects of nature that served them well—the sound of clear, sparkling streams, the feel of soft fur, the smell and color of ripe fruit, the look of verdant landscapes. We love to gaze at the jungle, the tall tree and the game animal, smell the flowers, and experience the first days of spring and the first rainfall of the season. We consider such sensory inputs ...