Good Practice Guide

2 Projects

DOI: 10.4324/9781003297253-3

There is not just one way to run a successful business - nobody will tell you it is better to choose one model over another or to choose only commercial clients over domestic. When you run a business, however, you should make a decision about what you are doing it for and where you are taking it. Unless you are clear about these things you run the risk of drifting. To be resilient you need to have a clear sense of purpose and direction. This is not at odds with being open and willing to consider changing direction or taking on alternative clients and projects; all opportunities can be considered. Within a structure of sound decision-making, backed up by evidence, your business has more chance of remaining ...