Good Charts for Persuasive Presentations

Good Charts for Persuasive Presentations

by Scott Berinato, Nancy Duarte
Released April 2017
Publisher(s): Harvard Business Review Press
ISBN: 9781633694064

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Book description

The right visual revealed at the right time can turn an unremarkable presentation into a resonant, emotional experience. This two-book collection provides you with the tools you need to craft and deliver presentations that will impress your audience, increase your influence in your organization, and advance your career.

Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations shows how a good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time "dataviz" was left to specialists--data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What's more, building good charts is quickly becoming a need-to-have skill for managers. If you're not doing it, other managers are, and they're getting noticed for it and getting credit for contributing to your company's success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.

HBR Guide to Persuasive Presentations will teach you to how to take the pain out of presentations. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you: (1) Win over tough crowds, (2) Organize a coherent narrative, (3) Create powerful messages and visuals, (4) Connect with and engage your audience, (5) Show people why your ideas matter to them, and (6) Strike the right tone, in any situation.

Table of contents

  1. Good Charts for Persuasive Presentations
  2. Good Charts by Scott Berinato
    1. A Note on the Ebook Edition
    2. Copyright
    3. Dedication
    4. Contents
    5. Introduction: A New Language and a Necessary Craft
    6. Part One: Understand
      1. 1. A Brief History of Dataviz: The Art and Science That Built a New Language
      2. 2. When a Chart Hits Our Eyes: Some Science of How We See
    7. Part Two: Create
      1. 3. Two Questions→Four Types: A Simple Typology for Chart Making
      2. 4. Better Charts in a Couple of Hours
    8. Part Three: Refine
      1. 5. Refine to Impress: Getting to the “Feeling Behind Our Eyes”
      2. 6. Refine to Persuade: Three Steps to More-Persuasive Charts
      3. 7. Persuastion or Manipulation?: The Blurred Edge of Truth
    9. Part Four: Present and Practice
      1. 8. Present to Persuade: Getting a Good Chart to Their Eyes and into Their Minds
      2. 9. Visual Crit: How to Practice Looking At (and Making) Good Charts
    10. Conclusion: Keep Going
    11. Glossary
    12. Notes
    13. Index
    14. Acknowledgments
    15. About the Author
  3. HBR Guide to Persuasive Presentations by Nancy Duarte
    1. Harvard Business Review Guides
    2. Title Page
    3. Copyright
    4. What You'll Learn
    5. Contents
    6. Introduction
    7. Section 1: Audience
      1. Understand the Audience's Power
      2. Segment the Audience
      3. Present Clearly and Concisely to Senior Executives
      4. Get to Know Your Audience
      5. Define How You'll Change the Audience
      6. Find Common Ground
    8. Section 2: Message
      1. Define Your Big Idea
      2. Generate Content to Support the Big Idea
      3. Anticipate Resistance
      4. Amplify Your Message Through Contrast
      5. Build an Effective Call to Action
      6. Choose Your Best Ideas
      7. Organize Your Thoughts
      8. Balance Analytical and Emotional Appeal
      9. Lose the Jargon
      10. Craft Sound Bites
    9. Section 3: Story
      1. Apply Storytelling Principles
      2. Create a Solid Structure
      3. Craft the Beginning
      4. Develop the Middle
      5. Make the Ending Powerful
      6. Add Emotional Texture
      7. Use Metaphors as Your Glue
      8. Create Something They'll Always Remember
    10. Section 4: Media
      1. Choose the Right Vehicle for Your Message
      2. Make the Most of Slide Software
      3. Determine the Right Length for Your Presentation
      4. Persuade Beyond the Stage
      5. Share the Stage
    11. Section 5: Slides
      1. Think Like a Designer
      2. Create Slides People Can "Get" in Three Seconds
      3. Choose the Right Type of Slide
      4. Storyboard One Idea per Slide
      5. Avoid Visual Clichés
      6. Arrange Slide Elements with Care
      7. Clarify the Data
      8. Turn Words into Diagrams
      9. Use the Right Number of Slides
      10. Know When to Animate
    12. Section 6: Delivery
      1. Rehearse Your Material Well
      2. Know the Venue and Schedule
      3. Anticipate Technology Glitches
      4. Manage Your Stage Fright
      5. Set the Right Tone for Your Talk
      6. Be Yourself
      7. Communicate with Your Body
      8. Communicate with Your Voice
      9. Make Your Stories Come to Life
      10. Work Effectively with Your Interpreter
      11. Get the Most out of Your Q&A
      12. Build Trust with a Remote Audience
      13. Keep Remote Listeners Interested
      14. Keep Your Remote Presentation Running Smoothly
    13. Section 7: Impact
      1. Build Relationships Through Social Media
      2. Spread Your Ideas with Social Media
      3. Gauge Whether You've Connected with People
      4. Follow Up After Your Talk
    14. Index
    15. About the Author

Product information

  • Title: Good Charts for Persuasive Presentations
  • Author(s): Scott Berinato, Nancy Duarte
  • Release date: April 2017
  • Publisher(s): Harvard Business Review Press
  • ISBN: 9781633694064