CHAPTER 4Logistics in Global Supply Chains
Logistics is the driver of global supply chains.
GLOBAL LOGISTICS STRATEGY_______________
This chapter begins a discussion of the four critical functions of global supply chain management: logistics, purchasing, operations, and market channels. We start with global logistics. Interestingly, logistics is also where North American supply chain management meets European supply chain management. Since the early 1980s, North Americans have used the term supply chain management as an all-encompassing descriptor for a variety of activities that include not just logistics, but also purchasing (procurement, sourcing, and supply management), operations, and market channels (or marketing channels). Meanwhile, Europeans ...
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