Getting to Market with your MVP “How to Achieve Small Business and Entrepreneur Success” is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market. The minimum viable product (MVP) is a foundational aspect of all business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market in a meaningful manner. Many more businesses fail due to the inability to demonstrate meaningful innovation. Innovation is the generation, acceptance, and implementation of new ideas, processes, products, or services used as an instrument to create ...
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