The introduction of innovation into the consumer market begins with a concept, extends to research, and ultimately ends with development. The foundation of product development is vital for sustainability. The knowledge and information acquired during the viability report and feasibility study are critical for short-term and long-term decision-making. The entrepreneur or start-up founder consciousness and awareness regarding team-member selection is equally as important as the foundational research. A poorly selected team prevents a good product from market entry while a good team increases the opportunity for a successful launch. In the entrepreneur space, the team can be employees, contracted workers, investors, ...
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