Viability Report—Feasibility Study
The first three chapters covered the thoughts and mental position of the entrepreneur. The purpose of the concept, product, or service connects with the passion and the rationale for market entry. Recognizing the opportunity speaks to the ability to acknowledge demands in the market along with timing for entry. The concept creation stage is the image building and brand value proposition for the entrepreneur or small business owner. The viability report and feasibility study combine the thoughts and mental position of the entrepreneur with information and data for appropriate decision-making. Working through the business model and the business strategy becomes more clear during this stage as concrete ...
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