Concept Creation—Defining the Dream
As a business consultant, encounters with many people with ideas for a business or how to grow their existing company abound. Defining the concept or the dream is a difficult step for the majority of them. The previous chapters discussed the purpose of a new concept and how to recognize if there is an opportunity for the new concept. This chapter assists in understanding how to appropriately determine if the purpose and the opportunity lead to a sustainable concept for market entry. A classic misconception is a useful purpose and opportunity means the concept fits the need appropriately. With a definite purpose and market opportunity, the entrepreneur or small business owner has to create the proper ...
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