Creating a new business or launching a new product in the market is not an easy task or simple objective. The foundation of the launch stems from a concept that someone is connected to emotionally for a host of reasons. Some people become entrepreneurs due to frustration in the traditional work setting, a lack of opportunity to follow passions, the inability to grow, or a perceived need has been identified. The most significant attribute an entrepreneur or small business owner must have is the understanding of their purpose for the new business or product launch. This purpose is the driving force behind the creation of the business or the innovation. The purpose has to be translated into the “why” a business should exist or ...
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