© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
J. YuGetting Started with Salesforce CRM Analyticshttps://doi.org/10.1007/979-8-8688-0479-3_1

1. CRM Analytics: Introduction

Johan Yu1  
(1)
Singapore, Singapore
 

CRM Analytics is a visualization platform from Salesforce that allows you to build complex and interactive dashboards. The dashboard will let you and your users get insights and make smarter decisions from Salesforce and external data. Furthermore, it can also give you predictions and recommendations by analyzing the data.

The data visualization built will work in the web browser and mobile app. As the Salesforce admin, you can add the CRM Analytics dashboard to other Salesforce products, such as Sales ...

Get Getting Started with Salesforce CRM Analytics: A Beginner’s Guide to Building Interactive and Complex Dashboards now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.