Part 2GENERATIVE AI IN PRACTICE

Now that we've got a feel for how GenAI works, what it can do, and how it might impact our world, let's explore how organizations are using GenAI.

In this part, we'll delve into specific sectors and find real-world use cases from areas like entertainment, marketing and advertising, retail, banking, healthcare, and more. The idea is to show how any business can use GenAI to connect with customers, bring new products and services to market, and enhance business operations.

In the interest of keeping this book to a sensible size, I obviously had to make a choice about which industries were included, and which were left out. So if your specific sector doesn't feature here, it doesn't mean that GenAI isn't applicable to your business. GenAI can bring benefits to any business across any sector, as the examples in Part 2 show. Use them to inspire and ignite ideas for your own organization.

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