You cannot escape the responsibility of tomorrow by evading it today.
—Abraham Lincoln
Congratulations on having traversed the generative AI journey we have been on so far. There’s a lot we have unpacked across two distinct but rapidly fusing fields of marketing and AI. Mapping all the technological and managerial shifts in pursuing revenue growth with generative AI effectively cloaks the undercurrents of an organizational redefinition. Those at the heart of it and in the know will invariably be the ones who lead this generational endeavor. For signaling your willingness to take that responsibility as you picked this book in your hands, take a bow.
This final part of the book houses two chapters that are polar ...
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