“In this groundbreaking book, Malay Upadhyay demystifies AI for marketing professionals while introducing a revolutionary functional structure for organizations looking to embrace the future. By shifting traditional functions into project areas and reimagining marketing organizations around three core functions—Content Creation, Automation, and Insights Generation—this insightful guide embodies the principles of frugal innovation. It enables companies to navigate the dynamic landscape of AI, fostering agility and strategic alignment, and enabling innovation that is faster, better and cheaper. A must-read for anyone seeking to harness the full potential of generative AI in marketing and stay ahead in this rapidly evolving field.
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