It is the long history of humankind (and animal kind, too) that those who learned to collaborate and improvise most effectively have prevailed.
—Charles Darwin
We invested the first two parts of this book to deliberate on the two pillars of marketing and AI. The first part looked at how marketing should be structured and what its components are that can efficiently drive AI usage. The second part strived to understand AI itself and capture the operational necessities to avoid failed investments. Having unpacked the elements to ensure a responsible and successful employment of generative AI, we now come to the keys to start driving this technology.
In Part 3, we will first discuss generative AI-driven marketing ...
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