The Changing Landscape of Marketing
Study the past, if you would divine the future.
—Confucius
Generative AI (Artificial Intelligence) for marketing refers to enabling the many subfunctions of the marketing domain with this new technology. If one meets a marketer today, odds are that individual would be highly specialized in one area of this domain. As such, content marketers may struggle with product strategy, while account-based marketers may struggle with channel marketing.
When generative AI is used well, it can lead to new or augmented product offerings and cost-reduction automation, among other things. But to use it well for the organization, marketers must understand how, when and where to use it—not to mention what it really is ...
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