1. Nelson-Field and Erica (2010).
2. Robert (1992).
3. Liang (2024).
1. Upadhyay (2021).
2. Coulson, Mauser, Holloway, Lazer, and Gross (1980).
3. Kulova (2021).
4. Caye, Hemerling, Lovich, Humblot-Ferrero, Potier, and Werner (2022).
5. Kulova (2021).
6. Walsh and Nitin (2023).
7. Nelson and Ollen (2023).
1. Wharnsby (2023).
2. Grossman (2010).
3. Upadhyay (2020).
4. Cai (2023).
5. Upadhyay (2020).
1. Sathe and Ruloff (2023).
2. Upadhyay (2020).
3. Ibid.
4. Ibid.
1. Verhoef, Broekhuizen, Bart, Bhattacharya, Dong, Fabian, and Haenlein (2019).
2. Storbacka and Moser (2020).
3. Kaput (2023).
4. McKensie (2023).
5. Davis (2023).
6. Pixeltie (2023).
7. OpenAI (2023).
8. McKinnon (2023).
9. Vasquez ...
Get Generative AI for Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
