Generative AI for Marketing

Index

Note: Page numbers followed by “f” to figures.

Accountability, 5, 45, 136

Accuracy, 53, 54, 58, 59f, 75, 79, 80, 127, 128, 136, 137

Acme, 106

Agility, 8, 12, 16, 19–22, 27, 28, 65, 114, 117, 135, 137–138

Aitana López, 92

Alignment Research Center (ARC), 74

Amazon, 7, 51, 65, 66

Amazon’s Q, 105

Anadol, R., 95

Application Programming Interface (APIs), 103, 104, 124

Artificial general intelligence (AGI), 78, 102, 128–129

Artificial intelligence (AI), 1, 22, 31, 33

building/buying, 47–48

deployment, 55–56

governance and policies, 54–55

hallucination and bias, 53, 73, 75, 78–79, 105, 106

metrics, 56–59

readiness, 44–46, 48, 75, 136

risks, 51–54

techniques, 39, 39f, 41, 41f, 46

ubiquity, 68

See also Generative AI

Attention mechanism, 40, 126 ...