Contents
PART 1 The Changing Landscape of Marketing
Chapter 1 Evolution of the Marketing Organization
Chapter 2 Marketing in the New Organizational Realities
Chapter 3 From Statistics to Generative AI
Chapter 4 Managing AI Journeys—Part 1
Chapter 5 Managing AI Journeys—Part 2
PART 3 The Art of Generative AI
Chapter 6 Generative AI’s Impact on Marketing
Chapter 7 Prompt Engineering for Generative AI
Chapter 8 Generative AI Content
Chapter 9 Generative AI Automation
Chapter 10 Generative AI Insights
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