Entrée
Generative AI prompting can be a fun, creative affair. What better way to start discussing use cases of this technology than the one those prompts typically produce—content! In this chapter, we will look at what distinguishes mature content teams from the rest. The different content types are well known but can often see their boundaries blurred in generative AI. We will look at a few such examples, followed by those exhibiting consequent applications that together improve marketing results.
From an organization’s perspective, content creation is, in itself, a journey. Content resources involved in the different project areas therefore need a clear strategy and plan to align with. This corresponds to the ...
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