Generative AI’s Impact on Marketing
Entrée
As fields of study, marketing and generative AI are so distinct that their unified erudition can often be daunting for scholars on either side. That is why this author devoted a book on each—Artificial Intelligence for Managers and Modern Marketing Using AI—before embarking on this one. And it has similarly taken the first two parts of this book to set up the third. The following chapter picks up where we left our earlier discussion on a new marketing structure that befits AI usage. We move on to bring generative AI firmly front and center for the rest of the book, beginning here with its impact on marketing resource hiring, retention, and productivity. And while we covered AI-related risks ...
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