Baby Boomers agree universally on a number of things: self-perceptions about youthfulness, impact, possibility, and passion as well as zealous self-interests related to health, vitality, and social connections, especially with grandchildren. In other words, all middle age–less Boomers think in terms of things related to immortality and morality.

These shared attitudes constitute the major dynamics that will inspire Boomers as they set their courses for the next stages in their lives. However, in addition to this blend of core beliefs are a variety of areas in which Boomers are not in agreement, and these are important, too.

For the most part, assessments of Boomers treat the cohort as if it is an undifferentiated ...

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