About the Authors
J. Walker Smith
J. Walker Smith, Ph.D., is president of Yankelovich, Inc. He is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (New York: HarperBusiness, 1997), a highly regarded assessment of generational marketing strategies; Life Is Not Work, Work Is Not Life: Simple Reminders for Finding Balance in a 24/7 World (Berkeley, Calif.: Wildcat Canyon Press, 2001), a collection of short essays and personal reflections on work/life balance picked by the Wall Street Journal as one of the ten best work-life books of 2001; and Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity (Chicago: Racom Communications, 2005). Described by Fortune magazine as “one of America’s ...
