Making Money
You should now have your head around some of the key theories and principles about how players buy content and how as designers we need to think in order to engage users and keep them paying. In this penultimate chapter we are going to take a look the practical reality of what we will actually do to make money. To do this we will take a look at the various potential sources of revenue and how we can present those elements to give us the best chance to build the widest possible paying audience as well as maintaining high lifetime values.
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