How do Managers Manage Resistance to Change?
6-2 Explain how to manage resistance to change.
We know that it’s better for us to eat healthy and to be physically active, yet few of us actually follow that advice consistently and continually. We resist making lifestyle changes. Volkswagen Sweden and ad agency DDB Stockholm did an experiment to see if they could get people to change their behavior and take the healthier option of using the stairs instead of riding an escalator.20 How? They put a working piano keyboard on stairs in a Stockholm subway station to see if commuters would use it. The experiment was a resounding success as stair traffic rose 66 percent. The lesson: People can change if you make the change appealing!
Managers should ...
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