Fundamentals of Management, 11/e

What Are the Steps in the Strategic Management Process?

The strategic management process (see Exhibit 5–2) is a six-step process that encompasses strategy planning, implementation, and evaluation. The first four steps describe the planning that must take place, but implementation and evaluation are just as important! Even the best strategies can fail if managers don’t implement or evaluate them properly.

Exhibit 5–2

The Strategic Management Process

Figure 5–2 Full Alternative Text

MyLab Management Write It 1

If your instructor has assigned this activity, go to www.pearson.com/mylab/management to complete the writing assignment.

1. Step 1: ...