Why Are Creativity and Design Thinking Important in Decision Making?
How do most of you take and save photos today? It’s highly unlikely that you’ve ever had to insert film into a camera, shoot the photos you wanted while hoping you “got the shot,” remove the film from the camera, take the film to be processed, and then pick up your photos later. When Apple, Facebook, Snapchat, and Instagram wanted to make this process easier and better, someone making decisions about future products had to be creative and they had to use design thinking. Both are important to decision makers today.
Understanding Creativity
A decision maker needs creativity: the ability to produce novel and useful ideas. These ideas are different from what’s been done before but ...
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