How do Managers Make Decisions?
4-1 Describe the decision-making process.
How do businesses put new ideas into action? Through lots of decisions, that’s how. When Bertucci’s, a shopping-mall restaurant chain in New England and the mid-Atlantic region, wanted to create a spin-off chain with a more contemporary, “hipper” appeal, managers had lots of decisions to make over a nine-month period from concept to opening. Managers hope, of course, that those decisions prove to be good ones.2
Decision making is typically described as choosing among alternatives, but this view is overly simplistic. Why? Because decision ...
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