Why Is Innovation Important to the Manager’s Job?
Success in business today demands innovation. Innovation means doing things differently, exploring new territory, and taking risks. And innovation isn’t just for high-tech or other technologically sophisticated organizations; innovative efforts are needed in all types, all levels, all areas, and all sizes of organizations. You’d expect companies like Amazon, Google, Uber, and Apple to be on a list of the world’s most innovative companies.26 But what about the likes of International Dairy Queen?27 Although, the 78-year-old restaurant chain is not on a list of “most innovative,” it’s experimenting with different formats and approaches to appeal to an increasingly demanding market. Even non-tech ...
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