CHAPTER 11
A Career in Digital Marketing
LEARNING OBJECTIVES
After studying this chapter, you will be able to:
- Understand the changing role of CMOs in organizations through the five core areas that impact marketing transformation—strategy, customer,operations, organization, and technology
- Explain the concept of the T-shaped Web Marketer for digital marketing and how aspiring marketers should follow the model to build a digital marketing career
- Understand the top digital marketing areas as career tracks
- Explain how digital marketers should approach a career in digital marketing
In the last chapter, we had an overview of global and India-specific digital marketing and advertising trends, and key digital marketing technology/tools landscape. ...
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