PRINCIPLE THREECapitalize on the Spontaneous
THIS IS NOT A PROGRAM BUT A PHILOSOPHY. IT’S NOT WHAT YOU DO, IT’S WHO YOU ARE
Fun doesn’t happen according to schedule. It isn’t something we plan. Fun grows in a culture that fosters its existence; it springs automatically from the proper environment. Don’t inhibit its existence by scheduling too tightly; allow room for it to breathe and grow. Fun will replicate itself if encouraged. It is naturally contagious and knows no hierarchical boundary. Fun will instinctively assume new forms and delight us with its unexpected changes and variations.
Capitalize on the spontaneous. Don’t over think it, keep it simple.
46“Laughter is the sunthat drives winterfrom the human face.”
VICTOR HUGO
47Southwest ...
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