Chapter 6. Visual Testing
Visual quality amplifies brand value!
The visual quality of an application shapes a customerâs first impression. When the look and feel are palatable, they tend to explore the application further. Imagine a customer has to make a payment online, and the Continue button looks like it does in Figure 6-1. Do you think they will have the trust to proceed further? I very much doubt it. I would choose a competitorâs website to get my job done rather than risk losing my money!
With businesses spending a lot on strategies to acquire more customers through advertisements, freebies, campaigns, and more, software teams forgetting to focus on visual quality is equivalent to building a luxurious house and forgetting to paint it. An applicationâs visual quality is a critical factor that takes the business closer to the customer and helps gain their affinityâand the customerâs affinity directly amplifies the brand value. Visual testing is all about validating an applicationâs visual quality, using both manual and automated testing methods.
Note
Note that validating the user experience (UX) design falls under usability testing, not visual testing, and is discussed in Chapter 10.
Visual testing involves confirming whether the application sticks to the expected appearance as per the design ...
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