"A great turnaround story, told in Gordon's direct, homespun style, complete with pizza, watches, and 300-pound jockeys... to find out how these can help you run your business, read this book."
—Phil Condit, Chairman and CEO, The Boeing Company
"Gordon Bethune walks the talk! By practicing what he preaches, he rescued Continental from a near-death experience and converted it into the healthy, successful airline of today. Frankly, as a competitor, I wish Gordon had stayed at The Boeing Company."
—Herb Kelleher, Chairman, President & CEO, Southwest Airlines
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