Accountants, xiv, 178
challenge for, xv
from debtor chaos to cash flow nirvana, 163
direct debit system, 165
finding of, xiv
generic service-based messages, 172
modern, 138
for small businesses, xvi
social media for, 144
tax, 52
Accounting
business, xvi, 5, 74, 121, 131, 140, 163
managerial, 154
Accounting industry, problems in, 6
Accounting practice, 18, 60, 65, 74, 75, 81, 83, 110, 127, 149, 163
Accounting services, 10, 80
Ad hoc services, 145–147
Advisory services, xx, 6, 145–147
Ariely, Dan, 107, 108
Audits, 44, 57, 62
Automated payment system, 167
Automation, 116–119
Avatar, 137, 138–140
B2B sales, 54
B2B solutions, 53
Behavioral psychology
create/adopt new model, 173–176
ingrain new mindsets, models, and habits, 176
perception verification, ...
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