Preparing for the Move to Pricing Value
Reading this book may have ignited a fire within your belly. You’ve probably been taking notes, sketching out your plans, and counting the benefits Pricing Value will bring to your practice. You may even feel like you’re ready to jump in and start the ball rolling. But before you do, it makes good commercial sense to press the Pause button. Pricing Value in an ad hoc or haphazard fashion is actually potentially dangerous. To maximize the benefits for your firm and your clients, you must first embrace the complete philosophy behind Pricing Value.
Remember—Pricing Value requires a 180 degree turn in direction—both within you and in your practice. You’ll be overhauling the way you approach and engage ...
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